News Summary
Texas A&M International University (TAMIU) celebrated a significant achievement at the 12th Annual Education Digital Marketing Awards, securing seven national awards. The Office of Public Relations, Marketing and Information Services (PRMIS) was recognized for its outstanding educational marketing work. This event highlighted the creativity, innovation, and teamwork behind the campaigns, demonstrating TAMIU’s commitment to excellence in education marketing.
Texas A&M International University Shines Bright at National Awards
The remarkable achievements of Texas A&M International University (TAMIU) have recently been spotlighted at the 12th Annual Education Digital Marketing Awards, where the university’s Office of Public Relations, Marketing and Information Services (PRMIS) bagged an impressive seven national awards. This prestigious event took place on July 31, 2023, and it recognized outstanding work in various categories related to educational marketing.
A Celebration of Excellence
The Education Digital Marketing Awards is a highly respected national competition that showcases excellence in the realms of educational websites, digital content, electronic communications, mobile media, and social media. This year, over 1,000 entries were submitted from colleges, universities, and secondary schools across the United States, and they were assessed by a panel filled with knowledgeable judges from the fields of education marketing and advertising.
Recognizing a Hardworking Team
After the impressive haul of accolades, Steve Harmon, the Director of PRMIS, reflected on what this recognition means for the university. He shared that these awards validate the team’s creativity, drive, innovation, passion, and most importantly, teamwork. He took a moment to commend the collective effort of the individuals who have been working diligently to find new and engaging ways to share TAMIU’s mission and story across diverse platforms.
Creative Campaigns that Made an Impact
Among the standout campaigns that contributed to TAMIU’s success, one that truly caught the eye was the “Release the Quacken” initiative. This fun-filled campaign celebrated the university’s remarkable enrollment growth by blanketing the campus with rubber ducks, generating excitement and engagement. Another notable effort was the “Dusty’s Glow-Up” campaign, which introduced the university’s new mascot to the community.
Pride in Team Achievements
Harmon expressed immense pride in the team’s energetic approach, emphasizing how their efforts have fostered positive engagement, recruitment, retention, and an overall better perception of the university within the community. He stated that receiving such recognition from peers across the nation is not just gratifying, it is an honor that reflects the tireless dedication of the entire team.
Continuous Improvement and Innovation
While celebrating these wins, Harmon also reiterated the importance of innovation in their ongoing marketing efforts. He acknowledged that the landscape of education marketing is always evolving, and there’s a need to constantly raise the creative bar. This mindset pushes the team to keep finding new ways to engage their audience effectively.
A Legacy of Achievement
TAMIU’s recognition at such a high-profile event is not an isolated incident. The university has received numerous awards from various competitions at regional, state, national, and even international levels. This consistent acknowledgment serves as a motivation for the PRMIS team to continuously strive for excellence and improvement.
Behind the Success
Leading the PRMIS team alongside Harmon are other talented professionals who contribute their expertise and creativity, although the details of these individuals weren’t provided. Their collaborative spirit and collective talents undoubtedly play a critical role in TAMIU’s marketing achievements.
With seven national awards under its belt, Texas A&M International University has made its mark on the educational landscape, demonstrating that with hard work, innovation, and a touch of fun, success is not just possible—it’s a celebration!
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