News Summary
The Myrtle Beach City Council has approved an ordinance for the 23rd Avenue Planned Unit Development (PUD), paving the way for a new Hilton Grand Vacations hotel. This development, featuring 228 luxurious rooms, aims to enhance local tourism and includes improvements to parking with two additional levels in the Ocean 22 parking garage. Amidst challenges in property ownership and recent zoning changes affecting hotel conversions, the initiative marks a significant step towards transforming the city’s hospitality landscape.
Myrtle Beach City Council Greenlights Exciting Oceanfront Hotel Project
In a significant move that is set to transform the skyline and hospitality landscape of Myrtle Beach, the City Council has recently passed the final reading of an ordinance for the ambitious 23rd Avenue Planned Unit Development (PUD). This marks a new chapter for the coastal city as it prepares to welcome the construction of a stunning new oceanfront hotel at the bustling intersection of Ocean Boulevard and 23rd Avenue North.
Hilton Grand Vacations to Make Waves with New Hotel
At the heart of this PUD approval lies the highly-anticipated Hilton Grand Vacations hotel, which promises to host 228 luxurious rooms. This development is not only a feather in the cap for Myrtle Beach but also an essential component of a broader infrastructure project that aims to enhance the local tourism experience.
The project will incorporate surface parking lots for guests on the second and third rows, addressing the ever-growing demand for convenient parking in the area. Moreover, to bolster parking availability, two new levels will be added to the existing Ocean 22 parking garage, further alleviating congestion during peak tourist seasons.
Timeline and Challenges of Development
The journey to the approval of the 23rd Avenue PUD began in April 2024, a proposal that has faced its share of challenges, primarily due to a change in property ownership that initially delayed the construction timeline. However, the ordinance stipulates that all development within the PUD must be completed within four years, reviving hopes of seeing the project come to fruition promptly.
The Local Hotel Market Sees Fluctuations
Moreover, another potential investment opportunity is the 300 Tenth hotel situated at 300 10th Ave. North, listed at around $4.3 million. With 32 units to offer, it too has seen renovations, showcasing the ongoing efforts to improve the quality and appeal of hospitality offerings in Myrtle Beach.
New Regulations and Their Impact
The hotel market is now facing new dynamics following a recent city zoning change which has put a ban on the conversion of nearby hotels and motels into long-term rentals for over 90 days. This regulatory shift is expected to maintain hotel occupancy rates while fostering a vibrant tourism-driven economy.
Public Safety Initiatives and Health Care Expansion
In tandem with these developments, the South Strand Medical Center is also poised for strategic growth following the annexation of 41 acres near Market Common. The hospital has outlined plans for a 59-bed expansion set to complete by 2028, demonstrating a commitment to enhancing healthcare services alongside the tourism expansion.
Conclusion: A Bright Future for Myrtle Beach
As Myrtle Beach continues to evolve, the recent council approvals and developments serve to underscore the city’s dedication to investing in its future. With new hotels sprouting along Ocean Boulevard, a bolstered infrastructure, and enhanced public safety measures, the city is well on its way to becoming an even more attractive destination for tourists and investors alike.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Myrtle Beach Online
- Wikipedia: Myrtle Beach
- AOL News
- Google Search: Myrtle Beach hotels
- My Horry News
- Google Scholar: Myrtle Beach development
- WISTV
- Encyclopedia Britannica: Myrtle Beach
Author: STAFF HERE HILTON HEAD
HILTON HEAD STAFF WRITER The HILTON HEAD STAFF WRITER represents the experienced team at HEREHiltonHead.com, your go-to source for actionable local news and information in Hilton Head Island, Beaufort County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the RBC Heritage golf tournament, Hilton Head Island Wine & Food Festival, and the Gullah Celebration. Our coverage extends to key organizations like the Hilton Head Island-Bluffton Chamber of Commerce and Community Foundation of the Lowcountry, plus leading businesses in tourism and hospitality that power the local economy such as Sea Pines Resort and Sonesta Resort Hilton Head Island. As part of the broader HERE network, including HEREAiken.com, HEREBeaufort.com, HEREChapin.com, HERECharleston.com, HEREClinton.com, HEREColumbia.com, HEREGeorgetown.com, HEREGreenwood.com, HEREGreenville.com, HEREHiltonHead.com, HEREIrmo.com, HEREMyrtleBeach.com, HERENewberry.com, HERERockHill.com, and HERESpartanburg.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
