Bet365 Launches New Promotions for NFL Betting Season

Fans celebrating during NFL game while using Bet365 app

New York City, NY, September 8, 2025

News Summary

Bet365 has unveiled new promotional offers designed for NFL betting enthusiasts. The platform introduces a fresh bonus code to incentivize new and existing users. New users can sign up with the bonus code ‘COVERS’ to access a substantial welcome bonus, which includes $300 in bonus bets after making a minimal deposit and placing a bet. The promotions are available in several U.S. states, focusing on enhancing the betting experience during the football season.

New York City, NY — Bet365 Unveils Attractive Promotions for NFL Betting Season

Bet365 has officially launched new promotional offers targeted at NFL betting enthusiasts, rolling out an appealing bonus structure designed to attract both new and existing users during the upcoming football season. The platform’s latest promotions are centered around a fresh bonus code, providing substantial incentives for users registering through compatible mobile devices and in states where sports betting is legal.

Key Details of the Promotional Offers

New users who sign up using the bonus code ‘COVERS’ can take advantage of a special welcome bonus. Bettors need to make an initial deposit of at least $10 and place a bet of only $5. Regardless of whether this bet wins or loses, they will receive $300 in bonus bets, which can be used for future wagers. This offer aims to make NFL betting more exciting by significantly boosting initial betting power.

The bonus activation must occur within 30 days of account registration. Once activated, the bonus bets are valid for seven days, and bettors are encouraged to use them promptly. To qualify for the bonus, wagers need to include at least one selection with odds of -500 or better and must be settled within a week of claiming the promotion.

Additional Promotional Options

In addition to the standard welcome bonus, Bet365 offers an alternative ‘\$1,000 First Bet Safety Net’. This feature refunds the user’s stake in bonus bets up to a maximum of $1,000 if their initial qualifying bet loses. To access this safety net, users must also include the bonus code ‘COVERS’ or, in select states, the ‘CVSBONUS’ code during registration—specifically in New Jersey, Pennsylvania, Colorado, Illinois, or Tennessee.

Participation Eligibility and State Availability

The promotional offers are exclusive to bettors of legal gambling age and are available in several U.S. states, including Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia. Users must engage with the mobile app—since the bonuses are exclusively available through the platform’s mobile application in these states—to qualify for the promotions.

Bet365 Platform Features and Market Offerings

Beyond the promotional campaigns, Bet365 maintains a strong reputation for providing highly competitive odds and an extensive range of betting options, especially for NFL games. The platform regularly features parlay bonuses and offers unique promotions tied to high-profile matches, including marquee games such as the Kansas City Chiefs versus Los Angeles Chargers.

The sportsbook also recently expanded its U.S. presence by launching operations in Maryland and Kansas, bolstering its position within the competitive legalized sports betting landscape. Known for a user-friendly interface, Bet365’s mobile app scores a high rating of 4.7 out of 5 in the lender’s proprietary BetSmart Score system.

Mobile App and Payment Methods

The Bet365 mobile application is compatible with both iOS and Android devices. Users frequently commend its usability, speed, and features, including real-time odds updates and live betting options on major sporting events. Payment processes are seamless with support for credit/debit cards, PayPal, and Apple Pay. The platform offers instant deposits with no additional fees, ensuring quick access to funds for betting activities.

Responsible Gambling and Additional Features

Committed to responsible gambling, Bet365 provides features such as user-controlled deposit limits and time management tools, helping players manage their betting activities safely. Additionally, the platform enhances the user experience through features like live streaming of games and same-game parlays, which add variety and engagement to the betting options available.

Market Engagement and Industry Partnerships

As of September 2025, Bet365 continues to strengthen its market presence through strategic sponsorships and partnerships, further integrating itself into major sports events and leagues. These efforts aim to elevate the user experience and solidify its status as a leading online sportsbook in the U.S. sports betting industry.

Overall, Bet365’s latest promotions and platform features make it a notable choice for NFL fans looking to maximize their betting experience with lucrative bonuses and innovative betting options during the football season.

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