News Summary
Aldi grocery store has obtained approval from the Town of Hilton Head’s Design Review Committee to build a new store at Sea Turtle Marketplace. The proposed store will be a freestanding 20,000 square foot building located at 80 Matthews Drive. The project requires some design changes to enhance pedestrian access and lighting. Construction may commence soon as the revisions are finalized.
Aldi Receives Approval to Build New Location in Hilton Head at Sea Turtle Marketplace
Hilton Head, SC – Aldi grocery store is moving forward with plans to establish a new location in Hilton Head, after receiving approval from the Town of Hilton Head’s Design Review Committee on March 25.
The new Aldi will be situated at 80 Matthews Drive, off William Hilton Parkway, within the Sea Turtle Marketplace.
- Size and Location: The store will be a freestanding building of 20,000 square feet with its own parking lot.
- Proximity: Aldi will be near Homegoods and Northridge Cinema 10, adjacent to the Hilton Head Island Airport.
- Design Adjustments: Required changes include improving pedestrian access, enhancing lighting, and providing grocery cart storage.
Town spokesperson Heather Woolwine confirmed that the final approval will come after these design tweaks are implemented.
This proposal originated last year when construction and civil engineering firms introduced the project. The Providence Group, managing the leasing for Sea Turtle Marketplace, announced the signing of Aldi Grocery and Fidelity Investments on their Facebook page in February of the previous year.
There is currently no set construction date, but Aldi is ready to break ground once the final design changes have been made. The grocery chain is expanding in the region, with a new store that opened in January 2023 in Bluffton and another location approved in February 2024 in Beaufort Station.
Aldi, headquartered in Batavia, Illinois, is recognized for its “no-frills” discount grocery approach, having been founded by brothers Karl and Theo Albrecht in 1946. The company was split into two separate entities in 1961.
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Additional Resources
- Aldi Approval in Hilton Head
- Wikipedia: Aldi
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- Encyclopedia Britannica: grocery stores

Author: STAFF HERE HILTON HEAD
The HILTON HEAD STAFF WRITER represents the experienced team at HEREHiltonHead.com, your go-to source for actionable local news and information in Hilton Head Island, Beaufort County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the RBC Heritage golf tournament, Hilton Head Island Wine & Food Festival, and the Gullah Celebration. Our coverage extends to key organizations like the Hilton Head Island-Bluffton Chamber of Commerce and Community Foundation of the Lowcountry, plus leading businesses in tourism and hospitality that power the local economy such as Sea Pines Resort and Sonesta Resort Hilton Head Island. As part of the broader HERE network, including HEREAiken.com, HEREBeaufort.com, HEREChapin.com, HERECharleston.com, HEREClinton.com, HEREColumbia.com, HEREGeorgetown.com, HEREGreenwood.com, HEREGreenville.com, HEREHiltonHead.com, HEREIrmo.com, HEREMyrtleBeach.com, HERENewberry.com, HERERockHill.com, and HERESpartanburg.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.


